BRIEFING 
Bring awareness to the fact that racism is still very present in the soccer world. 

INSIGHT
The soccer ball is the core of the game, a lot of attention is paid to it. But the traditional soccer ball is coloured black and white. This doesn’t represent the diversity of soccer. 

IDEA
Transforming our traditional black and white soccer ball into a much more realistic soccer ball,
a soccer ball that represents the diversity of the sport.

CONCEPT
Nike develops a new soccer ball: The colour ball.  The black and white hexagons of the traditional soccer ball will be changed into the skin colours of each player of a match. In that way each match will be played with a different ball. The colour ball symbolises the diversity of  the soccer world.
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