INSIGHT
Coral bleaching is the phenomenon that is responsible for the color loss of  our beautiful corals. Because of this, the sea is becoming more and more black and white…

CONCEPT
The app COLOR DONOR, an initiative of Coral Reef Rescue, wants to prevent this from happening. On the app you can buy products colorless, so the corals can become colorful again. Any product or brand can participate. 
IDEA
Users of the COLOR DONOR app will have the option to buy their everyday  products colorless. Although printing colorless is cheaper, the price of the products will be the same as normal. This ‘extra’ money will be donated to Coral Reef Rescue to give the corals their color back.
Be colorless, so we can be colorful.
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