FUTURE LIONS BRIEFING
Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
Bullying. It’s spread all over the world, online and offline. It has almost become a common thing. So common that even world leaders come away with it... On a daily basis more than 15.000 bully- and hate speech- related tweets are sent out into the world wide web. It’s a serious problem that needs to be addressed.
A new Twitter application called Bully Buddy. This application recognises bully- and hate speech- related tweets and automatically converts them into a positive tweet through Artificial Intelligence.